The word “social media optimization” was first used and explained by Mr. Rohit Bhargava, who developed 5 guidelines for conducting social media optimization:
- Increase your link-ability
- Make tagging and bookmarking easy
- Reward inbound links
- Help your content travel
- Encourage the mashup
The list of rules was rapidly carried on by the other bloggers despite the fact that several writers confused social media optimization phenomenon with social media marketing. Other SMO rules include:
- Encourage creation of user-generated content
- Allow users to evaluate, modify and organize articles
- Let users get in touch on your site.
To complete these tasks you can use the below methods:
- Add share-me buttons connected to bookmarking sites, social news sites, social event sites and other social media channels.
- Incorporate linking tactics that help users link to your website, link out of your website and cross link within your site.
- Develop custom applications to help visitors of your site connect with each other, share ideas and communicate.
- Allow users to rank, rate, and organize your content, this is also another good practice.
- Integrate icons from third-party social media sites using APIs.
- Add RSS feeds to your site to make your content sharing easier.
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